Read latest news from Digiseg, Here you can find new articles, product updates, platform updates and much more.
Drive Engagement in the Post-Cookie World
March 28, 2024
Online campaigns serve multiple purposes. Yes, they build every stage of the sales funnel, so that you sustain growth over the long term. Simultaneously, they
Audience Measurement in the Post-Cookie World
March 20, 2024
The success of every campaign hinges on the marketer reaching the right audience. Third-party cookies dropped into the users’ browsers have long served as proxies
B2B Targeting in a Post-Cookie World
March 14, 2024
B2B advertising has always posed unique challenges, and cookie deprecation will only make matters worse. These challenges begin with the nature of B2B targeting itself,
Drive the Right Traffic to Your Website
March 7, 2024
Prospecting in the post-cookie world Prospecting has always been the biggest advertising challenge. All website owners struggle with a common challenge: How to attract qualified
Audience Targeting for Brands in a Post-Cookie World
February 29, 2024
Should brand marketers mourn the loss of audience segments built using third-party cookies? On the one hand, these third-party segments were plentiful, and allowed brand
Targeting CTV Campaigns at Scale
February 16, 2024
CTV took off during the pandemic and it shows no signs of slowing down. According to ComScore’s annual State of Streaming Report, the hours of
How to Drive Conversions in a Post-Cookie World
February 14, 2024
Cookies Are Going Away, But You Still Need Conversions Now that Google has finally begun to deprecate third-party cookies, performance marketers are asking: how am
The end of the third-party cookie era
January 16, 2024
On January 4, 2024, Google began phasing out support of third-party cookies in Chrome, joining Apple and Firefox in ending a tactic that has annoyed
Digiseg now in The Trade Desk
January 4, 2024
Happy 2024! We’re starting the year with exciting news. Digiseg audience data is now available in The Trade Desk. With Google removing cookies for the